pixlcat national shipping launch
i wanted people to see exactly what shows up on their doorstep, so the unboxing experience became part of the sell
reels/shorts:
fall butter mochi flavor launch
our first seasonal fall flavor announcement, featuring my little brother’s hilarious reactions
iced ube signature dopo panna latte
a product feature for our signature drink, built around the pour and they layers. i focused on texture and color so the drink sells itself in the first few seconds
most people have never had butter mochi, so this one’s an explainer: what it is, what it tastes like, and why you’d want one. educational content that’s fun to watch
butter mochi at the farmer’s market
first bites and real reactions are priceless. this one also celebrates the farmer’s market community, which we love and are a huge part of.
holiday gifting content to position butter mochi as the go to gift. i leaned into the aesthetics of the box and ribbon, and other parts of this series captured real reactions to receiving butter mochi as a gift
a bts look at setting up our farmer’s market stand. people love seeing the work before the sale, and it creates personal connection to the brand and people behind it.
how to enjoy your pixlcat butter mochi
designed for every shipping box: a care guide so the mochi arrives and gets enjoyed at its best, plus a secret menu to make it more fun
posters/graphics:
bring butter mochi to thanksgiving
an instagram carousel launching our thanksgiving preorders and positioning butter mochi as a go to GF thanksgiving dessert
announcements and events
the everyday posts that keep customers in the loop, from holiday hours across our locations to a soft opening event
study vlog lifestyle content
a personal account i grew to 4k+ followers and 84k+ likes in a couple of months while i was in school, posting study vlogs and productivity content
personal content:
jiu jitsu content
my newest project, started in september 2026. i’m documenting my journey as a beginner in jiu jitsu and building an audience in a new niche
